Lizzie Kennedy has worked for almost 10 years in the field of market research in the UK.  This is her first post in Australia after taking time out to have kids.  She started as a graduate trainee at BMRB(the longest established market research agency in the UK) managing predominantly large scale telephone and face-to-face social research projects.  From there she went to Which? (Choice equivalent) where she worked on a variety of, mainly online, projects for both the editorial and policy divisions.